题目：The pricing behavior analysis for drivers with different personalities in peer-to-peer ride-sharing platforms（点对点乘车共享平台下不同个性特征驾驶员的定价行为分析）

演讲人：马修岩副研究员，浙江工业大学

主持人：朱希德博士，上海大学管理学院

时间：2021年7月5日（周一），上午9:00

地点：上海大学校本部东区管理学院467室

主办单位：上海大学管理学院、上海大学管理学院青年教师联谊会

演讲人简介：

马修岩博士本科毕业于大连理工大学，博士毕业于日本横滨国立大学，目前为浙江工业大学特聘副研究员。2015至2020年间任职于大连理工大学管理学院，2016至2017年间作为Postdoc Research Fellow任职于新加坡国立大学，2020年加入浙江工业大学管理学院。马修岩博士一直致力于决策理论、供应链管理和优化等研究，参与主持了多项国家级和省部级项目，代表性论文发表在European Journal of Operational Research、International Journal of Production Research等有影响力的运筹与管理期刊上。

演讲内容简介：

With the consideration of the different personalities of the drivers in a peer-to peer ride-sharing platform, this research studies their pricing behaviors. We first analyze the benchmark model by the auction model with the recommended price, then describe the pricing decision processes of drivers with different personalities through the one-shot decision theory, and build behavioral models by which a driver determines an optimal bidding price based on some appropriate events for him/her. Different from traditional approaches which are based on the maximum expected return, the event-based pricing procedure for a driver consists of two steps: in the first step, for each pricing action, the driver examines every potential lowest price offered by other drivers competed on the same platform and chooses some specific events as the focus points; in the second step, based on the focus points of all feasible actions, the driver determines a most preferred price. Theoretical analysis gains managerial insights into the pricing behaviors of drivers with different personalities in peer-to-peer ride-sharing platforms.

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