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0627上海管理论坛第551期(姜宝军教授,圣路易斯华盛顿大学)

创建时间:  2025-06-24  沈洁   浏览次数:

题目:Right-to-Repair and Product Design: Economic and Environmental Implications(维修权与产品设计:经济及环境效益启示)


演讲人:姜宝军教授,圣路易斯华盛顿大学奥林商学院

主持人:赵连霞副教授,上海大学管理学院

时间:2025年6月27日(周五),下午14:00

地点:上海大学校本部东区1号楼管理学院467会议室

主办单位:上海大学管理学院、上海大学管理学院青年教师联谊会


演讲人简介:

Prof.Jiang (姜宝军教授),圣路易斯华盛顿大学奥林商学院市场营销学教授,美国大学基金会博士联盟特邀研究员(2021)。研究兴趣为共享经济、市场营销等领域。姜教授在MS, OR, MSOM, Marketing Science等学术期刊上发表论文30余篇。根据近几年发布在顶级营销期刊上的文章数量,姜教授是名列前50位最高产作者之一。他的研究成果在Google Scholar中被引用超过4000次,2023年被授予“MSI Scholar”的称号。

姜教授兼任Journal of Marketing Research 和Marketing Science等期刊的Editorial Review Board Member;还兼任POM期刊的 Senior Editor、Service Science期刊的Editor。


演讲内容简介:

High electronic repair costs are often driven by manufacturers’ use of integrated designs that bundle components, limiting repairability and encouraging replacement. In response, Right-to-Repair (RTR) regulations have emerged globally, aiming to reduce repair costs, enhance consumer rights, and promote sustainability by mandating access to repair parts and information. We develop a game-theoretic model to examine how RTR affects manufacturers’ product design and pricing strategies, as well as its broader economic and environmental outcomes. We find that without RTR, modular design is optimal only when component costs are low and failure probabilities are either low or high. When costs are high, modular design is more profitable. However, under RTR, modular design becomes strictly optimal across all conditions due to its repair efficiency and the regulatory price commitment effect.


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