管理学院上海管理论坛学术讲座第135期
讲座题目：电商销售者基于平台的功能、信誉及销售业绩
时间：2015年5月27日（周三），下午2:00
主讲人：方钰麟 教授
主讲人简介：
香港城市大学信息管理系教授，Richard Ivey School of Business, Western University (formerly known as University of Western Ontario )博士。
目前的研究主要集中在知识管理与创新，社会媒体和电子商务。在Strategic Management Journal, MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of Management Studies, Organizational Research Methods, Journal of the Association for Information Systems, Decision Support Systems等期刊上发表过论文。2009年获得高级学者最佳信管论文奖。担任MIS Quarterly, Information Systems Research 副主编。
内容简介：
To help sellers enhance their competitiveness, e-marketplace platform operators provide sellers with a broad array of platform-based functions. Drawing on competitive repertoire perspective and signaling theory, we posit that e-marketplace sellers could improve sales performances. We used a longitudinal dataset consisting of 38,920 seller-week observations of sellers in China’s biggest e-marketplace, Taobao, to test the hypotheses. Implications for practice and research and suggestions for future research on improving sellers’ competitiveness are discussed.
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