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博士、副教授、硕士生导师 系所:工商管理系 办公室:202室 Email:dongxuebing116@sina.com 研究方向: 移动内容营销、数字营销管理、在线消费行为 |
个人简介:
上海大学管理学院学院工商管理系副教授,硕士生导师。2015年12月毕业于华中科技大学管理学院,获管理学博士;2014年9月到2015年9月间受国家留学基金委资助赴美国伊利诺伊大学香槟分校(University of Illinois at Urbana-Champaign)联合培养。近年来在国际主流期刊Electronic Commerce Research and Applications, Internet Research, Journal of Business Ethics, Telematics and Informatics, Journal of Product & Brand Management, Journal of Business & Industrial Marketing等发表论文近20篇。担任国际期刊Electronic Commerce Research领域副编辑(Area Editor),Journal of Consumer Behavior编委(Editorial Review Board),担任IEEE Transactions on Engineering Management, Electronic Commerce Research and Applications, Journal of Business Ethics, Psychology & Marketing, Electronic Markets等国际期刊审稿人。
主讲课程:
战略管理(本科)
管理学(本科)
专业英语(硕士)
学术兼职:
Electronic Commerce Research领域副编辑
Journal of Consumer Behavior编委
科研论文:
1. Junyun Liao, Xuebing Dong*, Yulang Guo, Examining knowledge contribution in firm-versus consumer-hosted virtual brand community. Electronic Commerce Research and Applications, 2020, 41, 100963.
2. Xiaojun Fan, Nianqi Deng, Xuebing Dong*, Yangxi Lin, Junbin Wang, Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model. Telematics and Informatics, 2019, 41, 86-102.
3. Xuebing Dong, Hongbo Li*, Does online media sequence matter in product marketing? Electronic Commerce Research and Applications, 2018, 28: 44-53.
4. Xuebing Dong, Yaping Chang*, Shichang Liang, Xiaojun Fan, How online media synergy influences consumers’purchase intention: From the perspective of broadcast and interactive media. Internet Research, 2018, 28(4):946-964 .
5. Xuebing Dong, Yaping Chang, Xiaojun Fan*, Effects of the characteristics of online multimedia synergy on consumers’ message acceptance and message response, Online Information Review, 2017, 41(5): 710-727.
6. Xuebing Dong*, Yaping Chang, Yawei Wang, Jun Yan, Understanding usage of Internet of Things (IOT) systems in China: Cognitive experience and affect experience as moderator, Information Technology and People, 2017, 30(1): 704-716 .
科研项目:
1.国家自然科学基金青年项目, 71702097,移动短视频对消费者购买的影响机理研究,2018/01-2020/12, 18万元,主持
2.中国博士后科学基金面上项目(一等), 2017M610245,移动视频直播对消费决策的影响机理研究, 2017/03-2018/08, 8万元,主持
3.上海市软科学重点项目, 20692192300,医疗机器人的应用绩效、商业模式及创新政策研究, 2020/07-2021/06, 5万元,主持