个人简介：

上海大学管理学院学院工商管理系副教授，硕士生导师。2015年12月毕业于华中科技大学管理学院，获管理学博士；2014年9月到2015年9月间受国家留学基金委资助赴美国伊利诺伊大学香槟分校（University of Illinois at Urbana-Champaign）联合培养。近年来在国际主流期刊Electronic Commerce Research and Applications, Internet Research, Journal of Business Ethics, Telematics and Informatics, Journal of Product & Brand Management, Journal of Business & Industrial Marketing等发表论文近20篇。担任国际期刊Electronic Commerce Research领域副编辑（Area Editor），Journal of Consumer Behavior编委（Editorial Review Board），担任IEEE Transactions on Engineering Management, Electronic Commerce Research and Applications, Journal of Business Ethics, Psychology & Marketing, Electronic Markets等国际期刊审稿人。

主讲课程：

战略管理(本科)

管理学(本科)

专业英语（硕士）

学术兼职：

Electronic Commerce Research领域副编辑

Journal of Consumer Behavior编委

科研论文：

1. Junyun Liao, Xuebing Dong*, Yulang Guo, Examining knowledge contribution in firm-versus consumer-hosted virtual brand community. Electronic Commerce Research and Applications, 2020, 41, 100963.

2. Xiaojun Fan, Nianqi Deng, Xuebing Dong*, Yangxi Lin, Junbin Wang, Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model. Telematics and Informatics, 2019, 41, 86-102.

3. Xuebing Dong, Hongbo Li*, Does online media sequence matter in product marketing? Electronic Commerce Research and Applications, 2018, 28: 44-53.

4. Xuebing Dong, Yaping Chang*, Shichang Liang, Xiaojun Fan, How online media synergy influences consumers’purchase intention: From the perspective of broadcast and interactive media. Internet Research, 2018, 28(4):946-964 .

5. Xuebing Dong, Yaping Chang, Xiaojun Fan*, Effects of the characteristics of online multimedia synergy on consumers’ message acceptance and message response, Online Information Review, 2017, 41(5): 710-727.

6. Xuebing Dong*, Yaping Chang, Yawei Wang, Jun Yan, Understanding usage of Internet of Things (IOT) systems in China: Cognitive experience and affect experience as moderator, Information Technology and People, 2017, 30(1): 704-716 .

科研项目：

1.国家自然科学基金青年项目, 71702097,移动短视频对消费者购买的影响机理研究，2018/01-2020/12, 18万元,主持

2.中国博士后科学基金面上项目（一等）, 2017M610245,移动视频直播对消费决策的影响机理研究, 2017/03-2018/08, 8万元,主持

3.上海市软科学重点项目, 20692192300,医疗机器人的应用绩效、商业模式及创新政策研究, 2020/07-2021/06, 5万元,主持